Nara-tive

NARA is a Belgium-based clothing brand founded in 2021. Jeroen, or Jerre, had been doodling designs for some years but had never gotten the push he needed to take the leap. Cue Ward and Andries, two of his friends, one with and one without money, stupid enough to follow this nincompoop in the pursuit of what he dared call his “dream”. 

One night, as you do, they all went to jazz bar De Blauwe Kater in Leuven to blow off some steam, where Jerre showed the other two some of his designs on his phone. He had based the designs on his last name, which means as much as ‘the frog’ in Dutch. Those doodles eventually led to the V0-design you can still find on our Instagram page today.

Not only the first designs were based on Jerre's last name: NARA is not a random amalgamation of letters, but an anagram. It derives from rana, which means frog in Latin and Italian. 

It was Jerre’s passion and conviction that made Ward and Andries believe in him and his project. Since that day, the two have come to share his dream and hope that one day you will come to share it too. Allow us to give you a taste of that dream. 

The idea started with a hoodie that was minimalistic in its design, yet recognisable. It’s a hoodie that’s comfortable, but also versatile. You could wear it almost everywhere. Want to go for a jog? Want to skate? We got you. Are you going to a social or family gathering? No problem!

Everything is unisex. There’s no division, no exclusion. Just Nara. And remember: when you wear Nara, wear it with love.

Jeroen, Andries, Ward